Where Chicago
Comes First

Client

What We Did

Brand Strategy Creative
Creative Concept Development
Content Production
Consumer Research

The Problem:

CHSN was set to launch on October 1, 2024, as the new home for the Blackhawks, Bulls, and White Sox. With only six weeks before launch, CHSN needed a fully integrated brand campaign that would energize diehard Chicago sports fans and establish the network as a true Chicago original.

The Insight:

In a world of massive media conglomerates, CHSN stands out as something rare: a locally owned, homegrown sports network. Their perspective is gritty, no-nonsense, and pure Chicago—like the fan at the end of the bar in any of the city’s 77 neighborhoods.

The Solution:

We created the “Where Chicago Comes First” campaign, celebrating CHSN’s homegrown pride and authentic connection to the city’s sports fans. The campaign came to life across TV, radio, digital, and out-of-home. The work captured the spirit of Chicago from a street-level view, resonating with fans and staying true to CHSN’s identity.

A store with a sign that says do have dreams.

A bowl of meat sitting on top of a piece of paper.

“TDH’s creative campaign captures the essence of what CHSN stands for— celebrating the spirit of Chicago sports fans across the city’s varied neighborhoods from a street level view”

Dan Jones

CHSN Executive Vice President.