The Problem:
GreatWater 360 Auto Care, formerly Dykstra Auto Group, had big plans for growth through acquisitions. But they needed a cohesive brand to unify their network of shops while still reflecting the unique community roots and personalized service of each location.
The Insight:
In a world of impersonal national chains, people trust local auto shops because they deliver something unique: a personal connection with someone who knows them, their car, and their community.
The Solution:
We built the GreatWater 360 Auto Care brand from the ground up, starting with a name that reflects their commitment to trust, dependability, and Midwest roots. From there, we created a unified identity that balances the personal connections of local shops with the strength of a growing network. From logos to shop interiors, every touchpoint reinforced their promise: world-class auto care with a hometown touch.
Work So Good,
