
The Problem:
Create a dedicated microsite to direct AWCI booth visitors and all supporting
paid and earned media traffic to a single, cohesive destination that showcases the refreshed Grabber brand and highlights key product innovations.
The Insight:
Trade show audiences are often overwhelmed with information and fragmented messaging. By providing a centralized digital experience, we can extend engagement beyond the booth, reinforce brand perception, and give visitors a clear, memorable way to explore new innovations at their own pace.
The Solution:
A streamlined, visually engaging microsite that unified all campaign traffic, amplified awareness of Grabber’s updated brand, showcased featured product innovations, and captured qualified leads that were added directly to the client’s CRM, extending the value of the campaign beyond the event itself.










Work so good,







