Check it out

Reward Your Wanderlust

Client
What We Did

Campaign Strategy
Content Production
On-Property Collateral

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The Problem:

Despite being a top-ranked hotel loyalty program, many travelers either didn’t know about Wyndham Rewards or felt it wasn’t relevant to them. Wyndham needed a campaign that got on people’s radar and showed that their program was for every kind of traveler.

The Insight:

Travel doesn’t have to be exclusive. Wyndham Rewards is built for the everyday traveler, offering benefits that make wanderlust more attainable for everyone.

The Solution:

We created the “Reward Your Wanderlust” campaign, leaning into the brand’s voice and attitude of democratizing travel. Through on-property pieces like key cards, posters, and brochures, we emphasized Wyndham Rewards as the perfect fit for all types of travelers. The campaign was designed to meet guests where they already were—at Wyndham properties—making the program feel approachable and relevant.

A poster of a dog's food pyramid.A bowl of meat sitting on top of a piece of paper.
A store with a sign that says do have dreams.
A poster of a dog's food pyramid.A black background with the words, check it out, and a red sticker.
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